Cupid’s algorithm of love

Up to now, there is no real evidence that any dating site matching algorithm really works.

This is according to Eli Finkel, Psychology professor at a Chicago university, who said that any online daters who are still searching for their true love on the web will be in this situation.

When Valentine’s Day is on us this often brings out the worst in love obsessed couples, both in public and on websites like Facebook.

Singles might well find that they are lured into giving one of the many online dating sites a go in an effort to find the ideal match.

However, sites such as match.com state that their algorithms can assist in the generating of genuine potential partners. Finkel revealed recently that there has been no rigorous testing of match.com’s procedures so they cannot, as yet, be taken seriously. “If dating sites wish to assert that their matching algorithm is scientifically proven, then they need to stick to the standards set by science, which is something they refuse to do,” he stated.

In spite of this assessment, dating sites have made many successes where plenty of couples have united online.

Match.com claims it is responsible for a third of all online relationships that lead onto marriage.

The site’s British director, Carl Gregory, says the success is due to users surfing the site and making links with those people who they might not otherwise contact.

“We are aware that there is commonly a difference between what other people say they’re seeking in a partner and, in the end, what members they may meat to interact with,” he said.

“By discovering people’s way of behaving on the site, we were able to reveal to them a wide variety of possible matches. In the end, what you do is as important as the words you speak.”

It might be of value to let an algorithm steer your heart, but there is a different issue with dating sites these days.

It has also been revealed that men are more interested in the photos on the sites than anything else, but women spend much more time sifting through the finer details of the men’s profiles.

Some say that dating sites should be developed to appear different for men and women, but the females questioned were much more interested in the remaining part of a page and spent far longer reading through the entire profile page.

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