Men that use dating sites are not much different from hungry shoppers who scan their eyes through supermarket shelves. This can often mean that the packaging is far more important than the ingredients. Perhaps not exactly what the growing clientele of online dating sites really want to hear.
This is revealed by a new analysis that also states that online dating has nearly become the most popular matchmaking technique around today. The most popular remains meeting a partner through friends.
The report unites 400 reviews regarding online dating behaviour.
Men were particularly insatiable, as the 2011 study of more than 5,000 dating site registered members found. Men, it seems, were browsing online four times as many profiles of women than women were of men. In real figures this is 600,000 for men to 200,000 for women. Men were, it seems, more than 30% more likely than women to initiate any conversation after downloading a profile. So it seems that men have the gift of the gab after all.
But, it appears, both sexes did choose quite carefully as they surfed the sites.
Even though the researchers clearly stated that no one should even think that dating sites provide a scientific methodology, they were keen to acknowledge that the industry had grown out of all proportion. Overall, there were now in excess of 24 million individual users worldwide.
Stanford University has come out with research data that states that less than 1% of the US population met a partner through old fashioned printed personal advertisements in 1990. By 2006, 38% of love seekers were Internet users and stated they had dated online. Between 2008 and 2010, 21% of heterosexual couples stated they had located their current partner via the Web. The number increased dramatically to more than 60% for couples who were of the same sex.
Whatever the implications are from these research outcomes, online dating has certainly put itself on the map in securing that lifelong partner.