In 1995, one of the first online dating site managers was making preparations for his first important television interview. This online dating site made its debut on line in the same year and Gary Kremer, the founder and executive officer, was booked to say his words.
The director of the news channel told the dating site founder, before the interview, that he must not wear a shirt adorned with too much colour and he should not say anything too radical.
The day arrived and the founder turned up in a tie dyed shirt and spoke out on air saying that his dating site will increase the amount of love in the world more than anything else had done in recent history.
The channel interviewer was shocked beyond belief but then capitalised on his vision and the novelty of his company.
That dating website today attracts more individuals than any other dating site in the U.S.A., with more than five 5 million new visitors each month.
Kremer does not have any links with the site today. He launched the site when he was thirty years old and stayed for only two years after which he left the business with $50,000 (₤30,000) in hand. This year the dating site will end the year with earnings in excess of three hundred million dollars.
Kremer progressed into business after graduation in 1993 and set up two companies specialising in software. At the same time he was trying to look for a partner using a telephone dating system and then had the idea of setting up an online dating site using a database built on people providing their profiles in the hope of finding a partner.
Kremen managed to get an investment company to lend him one and a half million dollars and the dating site grew raoidly in its first year. Its main aim was to get women to enlist and then men would soon follow, which they did.
Online dating has increased dramatically in the years that followed and is packing millions of dollars into shareholders’ pockets.